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Robert E Vest II - Founder
For Robert Vest II, the spirit of transformation and achievement has always been more than a career path—it’s been a calling. An Army Veteran, his dedication to discipline and relentless pursuit of excellence laid the foundation for over two decades of immersion in the health and wellness industry. His commitment saw the establishment of Crossfit Williamsville, embodying his vision of holistic health, well-being, and fitness.
At the heart of Robert’s journey is his cherished family. As a devoted husband and a loving father to two daughters and a son, he embodies the essence of commitment, both personally and professionally. This commitment extends to every individual he mentors. Seeing people break through barriers and reach their utmost potential isn’t just a job for Robert; it’s his life’s work. It’s this passion that fuels Invest Health and Performance.
Robert's coaching philosophy is deeply rooted in the principle of virtuosity—doing the common uncommonly well. He believes that excellence lies in mastering the fundamentals, and this principle is woven into every aspect of Invest Health and Performance. Whether it’s through personalized coaching, tailored fitness programs, or integrative health strategies, Robert emphasizes precision, consistency, and dedication to perfecting even the simplest movements and habits.
Under Robert’s guidance, Invest Health and Performance is more than a coaching company—it’s a comprehensive health and performance academy dedicated to transforming lives through a holistic approach. Through his vision of fostering sustainable health and peak performance, Robert has empowered countless individuals to achieve their health and performance goals. His dedication to nurturing authentic ambition and providing actionable insights has created a lasting legacy of wellness and excellence.
At the core of the Invest Health & Performance Institute (IHPI) is a commitment to elevating human potential—physically, mentally, and professionally. Our mission is simple:
to help individuals and organizations become stronger, healthier, more capable versions of themselves.
IHPI is built on the SEMM Pillars—Sleep, Eat, Move, Mindset—combined with over two decades of coaching experience and a multidisciplinary approach to human performance. From individual coaching to organizational wellness solutions, IHPI provides education that transforms both personal and professional lives.
IHPI was founded by Rob Vest, a Certified CrossFit Trainer (CF-L3), movement specialist, gym owner, and U.S. Army veteran with more than 20 years of coaching experience. Rob saw a gap in the fitness and wellness industry:
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too much information,
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not enough application;
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too many quick fixes,
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not enough sustainable systems;
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too many programs,
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not enough real education.
IHPI was created to change that — to build a modern, science-backed, emotionally intelligent approach to health and performance.
Who We Serve
IHPI supports:
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fitness professionals seeking continuing education
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corporate organizations seeking healthier, higher-performing teams
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individuals ready to reclaim their strength and vitality
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gyms seeking movement education for staff
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schools, teams, and youth organizations
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executives and professionals needing structure and accountability
From everyday people to elite performers, IHPI exists to help humans move better, live better, and lead better.
Whether you're a fitness professional earning CEUs, a company investing in employee well-being, or an individual ready to elevate your life, IHPI offers the tools, education, and support to help you reach your full potential.
Welcome to Invest Health & Performance —
where capability, confidence, and resilience are built from the inside out.
